A comparative analysis of channel strategies for refurbished products : the influence of blockchain, brand spillover on co-opetitive supply chain
Zhou Fang, Yang Bai
| Year of publication: |
2024
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| Authors: | Fang, Zhou ; Bai, Yang |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 4, p. 2042-2058
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| Subject: | Produkt-Recycling | Product recovery | Blockchain | Lieferkette | Supply chain | Unternehmenskooperation | Inter-firm cooperation | Vertriebsweg | Distribution channel | Markenimage | Brand image | Spillover-Effekt | Spillover effect | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014537197