A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Ashish Kumar; Minakshi Trivedi; Ram Bezawada; Karthik Sridhar
| Year of publication: |
2012
|
|---|---|
| Authors: | Kumar, Ashish ; Trivedi, Minakshi ; Bezawada, Ram ; Sridhar, Karthik |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 561-569
|
| Subject: | USA (Nordoststaaten) | USA (Northeast States) | Betriebsform | Retail format | Kaufentscheidung | Purchase decision | Handelsmarketing | Retail marketing | Lebensmitteleinzelhandel | Food retailing | Süßwaren | Confectionery | Multivariate Analyse | Multivariate analysis | Probit-Modell | Probit model | 2003-2004 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009655508