A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Urszula Garczarek-Bąk, Andrzej Szymkowiak, Piotr Gaczek, Aneta Disterheft
| Year of publication: |
2021
|
|---|---|
| Authors: | Garczarek-Bąk, Urszula ; Szymkowiak, Andrzej ; Gaczek, Piotr ; Disterheft, Aneta |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 2, p. 171-185
|
| Subject: | Decision making | Marketing communication | EEG | EDA | Eye-tracking | Neuroscientific methods | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Markenführung | Brand management | Markenartikel | Brand | Jugendliche | Youth | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00221-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012487234