A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools : Barthes’ and Greimas’

The aim of this paper is to analyze a specific printed advertisement from two different semiotic points of view. First, we apply the interpretative instruments provided by the Barthes’ school of thinking (focused on the description of explicit signs taken in isolation). We then attempt to explore the same print employing the prospective of Greimas’ structural semiotics (where a sign has meaning only when it is interpreted as part of a system)

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Year of publication:	2022
Authors:	Cian, Luca
Publisher:	[S.l.] : SSRN
Subject:	Printwerbung \| Print advertising \| Semiotik \| Semiotics \| Werbewirkung \| Advertising effects \| Vergleich \| Comparison \| Kunststoff \| Plastics

Extent:	1 Online-Ressource (24 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 1, 2012 erstellt
Classification:	M37 - Advertising
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014146798