A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
Shanshi Li, Gabby Walters, Jan Packer, and Noel Scott
| Year of publication: |
November 2018
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| Authors: | Li, Shanshi ; Walters, Gabby ; Packer, Jan ; Scott, Noel |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 57.2018, 8, p. 1078-1092
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| Subject: | emotion measurement | tourism advertising effectiveness | facial electromyography | skin conductance | destination advertisements | Emotion | Werbewirkung | Advertising effects | Messung | Measurement | Werbung | Advertising | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287517733555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011938070