A comparative cross-national examination of online investment promotion
Jan Nowak
| Year of publication: |
July-December 2016
|
|---|---|
| Authors: | Nowak, Jan |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 25.2016, 3/4, p. 147-159
|
| Subject: | Inglot Cosmetics | case study | cosmetic industry | internationalization process | franchising | global brand | Poland | Polen | Franchising | Internationales Marketing | International marketing | Kosmetikindustrie | Cosmetics industry | Kosmetik | Cosmetics | Globalisierung | Globalization | Markenführung | Brand management | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Investitionspolitik | Investment policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633978