A comparative empirical study on common methods for measuring preferences
| Year of publication: |
2008
|
|---|---|
| Authors: | Helm, Roland ; Steiner, Michael ; Scholl, Armin ; Manthey, Laura |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2083012-9. - Vol. 9.2008, 3, p. 242-265
|
| Subject: | Fahrradindustrie | Bicycle industry | Marktforschung | Market research | Präferenztheorie | Theory of preferences | AHP-Verfahren | AHP approach | Empirische Methode | Empirical method | Deutschland | Germany |
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