A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Year of publication: |
2007
|
---|---|
Authors: | Palmatier, Robert W. ; Dant, Rajiv P. ; Grewal, Dhruv |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 71.2007, 4, p. 172-194
|
Subject: | Unternehmenskooperation | Inter-firm cooperation | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Wirtschaftspsychologie | Economic psychology | USA | United States |
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