A Comparative Study of Insurance Advisor and Bancassurance Channel in Selling Life Insurance Products in India

In India, one of the fastest growing industries in the service sector is, insurance. After open up of sector, IRDA has given approval to variety of channels, with the intention of increasing penetration and density in insurance sector. Present study is to compare the effectiveness of two major distribution channels, individual agents and bancassurance

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Year of publication:	2022
Authors:	Acharya, Meenakshi ; Hebbar, C. K.
Publisher:	[S.l.] : SSRN
Subject:	Indien \| India \| Lebensversicherung \| Life insurance \| Versicherung \| Insurance

Extent:	1 Online-Ressource (4 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Acharya,Meenakshi and Hebbar, C.K.(2016), A Comparative Study of Insurance Advisor and Bancassurance Channel in Selling Life Insurance Products in India, International Journal of Scientific Research and Modern Education (IJSRME), ISSN:2455-5630, Volume 1, Issue 2, 105-108 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2016 erstellt
Classification:	G21 - Banks; Other Depository Institutions; Mortgages ; G22 - Insurance; Insurance Companies ; M31 - Marketing
Source:	ECONIS - Online Catalogue of the ZBW

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