A Comparative Study of Methods of CSR Implementation in Indian Context

How is corporate social responsibility (CSR) implemented / organized in Indian companies? CSR integration into business operations is one of the great challenge facing Indian organizations today. The companies facing with CSR problems and challenges are required to manage effective ways of implementation of CSR projects. CSR integration with business operations involves planning and implementation of CSR activities. The common requirements of all CSR projects are resources in the form of finance, manpower and time. Depending on the availability of these resources, companies opt for different modes of executing CSR. The organizations need to assess the extent of disturbance in the business operations while adopting a method of implementation of CSR programmes and initiatives. The overall disturbance should be minimum and controllable. The results of adopting a particular method, consequences of disturbance in business operations and long term performance of company must outweigh the cost of adoption of a particular method of implementation of CSR. This study aims to explore the methods of implementation of CSR in Indian companies. Further, it is intended to investigate if there are any differences / uniqueness in methods of CSR implementation and what is the preference of companies in selection of the various methods of implementation of CSR.A structured questionnaire was used to collect the data from top 500 Indian companies resulting in responses from 162 companies. The data was subjected to computing percentages analysis and rating method