A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Supratim Kundu, Swapnajit Chakraborti
| Year of publication: |
2022
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|---|---|
| Authors: | Kundu, Supratim ; Chakraborti, Swapnajit |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 22.2022, 3, p. 925-950
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| Subject: | E-commerce | Online reviews | Ontology | Platform | Sentiment analysis | Topic modeling | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Ontologie | Personalisierung | Personalization | Apfel | Apple |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-020-09429-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013431222