A comparative study of the effects of low and high uncertainty avoidance on continuance behavior
Year of publication: |
2010
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Authors: | Kim, Hak Jin ; Choi, Hun ; Kim, Jinwoo |
Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 18.2010, 2, p. 1-29
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Subject: | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vergleich | Comparison | Südkorea | South Korea | Hongkong | Hong Kong |
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