A comparative study of the U.S. and Ghana college students' perceptions of advertising-in-general and impact on purchase intentions
Charles Blankson, Julius A. Nukpezah and Robert A. Opoku
| Year of publication: |
2025
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|---|---|
| Authors: | Blankson, Charles ; Nukpezah, Julius A. ; Opoku, Robert A. |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 26.2025, 1, p. 65-87
|
| Subject: | advertising-in-general | college students | Consumer perceptions | purchase intentions | Studierende | Students | USA | United States | Konsumentenverhalten | Consumer behaviour | Ghana | Wahrnehmung | Perception | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2023.2296825 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189480