A Comparative Study of the Use of “Iconic” versus “Generic” Advertising Images for Destination Marketing
| Year of publication: |
2009
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| Authors: | Litvin, Stephen ; Mouri, Nacef |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 48.2009, 2, p. 152-162
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