A comparative study of Vietnamese and American customers' behavior in negotiation style and implications for global pricing strategy
Lee Pickle & Dinh Thi Thanh Van
| Year of publication: |
2009
|
|---|---|
| Authors: | Pickle, Lee ; Dinh Thi Thanh Van |
| Published in: |
Asia Pacific journal of finance and banking research. - Mansfield, Conn. : Global Business Investments and Publications LLC, ISSN 1933-3390, ZDB-ID 2491205-0. - Vol. 3.2009, 3, p. 53-65
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Verhandlungen | Negotiations | Preismanagement | Pricing strategy | Globalisierung | Globalization | USA | United States | Vietnam | Viet Nam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003897001