A comparative study on parameter recovery of three approaches to structural equation modeling
Year of publication: |
2010
|
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Authors: | Hwang, Heungsun ; Malhotra, Naresh K. ; Kim, Youngchan ; Tomiuk, Marc A. ; Hong, Sungjin |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 699-712
|
Subject: | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares | Monte-Carlo-Simulation | Monte Carlo simulation | Marktforschung | Market research |
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