A comparison of brand loyalty between on the go and take-home consumption purchases
Giang Trinh, John Dawes
| Year of publication: |
2020
|
|---|---|
| Authors: | Trinh, Giang ; Dawes, John |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-8
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| Subject: | Brand loyalty | Food products | On the go | Repeat-purchase | Konsumentenverhalten | Consumer behaviour | Markentreue | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image | Lebensmittel | Food | Großbritannien | United Kingdom | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101968 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171841