A comparison of consumer views of traditional services and self-service technologies
| Year of publication: |
2009
|
|---|---|
| Authors: | Cunningham, Lawrence F. ; Young, Clifford E. ; Gerlach, James |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 23.2009, 1, p. 11-23
|