A comparison of global companies' performance on Twitter and Weibo
Mike Chen-Ho Chao, Bela Florenthal
| Year of publication: |
2016
|
|---|---|
| Authors: | Chao, Mike Chen-Ho ; Florenthal, Bela |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 8.2016, 3, p. 242-264
|
| Subject: | microblogging | Twitter | Weibo | cultural customisation | interactivity | multinational corporations | MNCs | firm performance | multinationals | culture | USA | United States | China | social media | Multinationales Unternehmen | Transnational corporation | Social Web | Social web | Unternehmenserfolg | Firm performance | Vergleich | Comparison | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2016.079691 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012144798