A comparison of online and postal data collection methods in marketing research
Heath McDonald and Stewart Adam
| Year of publication: |
2007
|
|---|---|
| Authors: | McDonald, Heath ; Adam, Stewart |
| Published in: |
Fundamentals of marketing research ; Vol. 2. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 316-331
|
| Subject: | Marktforschung | Market research | Befragung | Interview | Postsektor | Postal sector | Datenerhebung | Data collection |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003539150