//-->
Kundenabwanderungen in Kreditinstituten : eine empirische Analyse mittels Data-Mining-Methoden für das Privatkundengeschäft einer Großsparkasse
Eickbusch, Jens, (2002)
Modeling customer satisfaction and loyalty : survey data versus data mining
Baumann, Chris, (2012)
Analytisches CRM im Private Banking
Huber, Klaus-Peter, (2005)
Driving SMEs' performance in South Africa: Investigating the role of performance appraisal practices and managerial competencies
Mashavira, Nhamo, (2022)
A comparison of perceptions of loyalty between bank tellers and internal customer groups in a retail bank in South Africa
Chipunza, Crispen, (2008)