A comparison of return rate calculation methods : evidence from 16 retailers
Siham El Kihal, Namig Nurullayev, Christian Schulze, Bernd Skiera
| Year of publication: |
2021
|
|---|---|
| Authors: | El Kihal, Siham ; Nurullayev, Namig ; Schulze, Christian ; Skiera, Bernd |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 4, p. 676-696
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| Subject: | Retailing | Product return rate | Product returns | Marketing metrics | Electronic commerce | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2021.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270710