A comparison of social media marketing between B2B, B2C and mixed business models
Severina Iankova, Iain Davies, Chris Archer-Brown, Ben Marder, Amy Yau
| Year of publication: |
2019
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|---|---|
| Authors: | Iankova, Severina ; Davies, Iain ; Archer-Brown, Chris ; Marder, Ben ; Yau, Amy |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 81.2019, p. 169-179
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| Subject: | Social media | Channel management | Business-to-business marketing | B2B2C marketing | Channel effectiveness | Social Web | Social web | B-to-B-Marketing | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Geschäftsmodell | Business model | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107706