A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
| Year of publication: |
2013
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|---|---|
| Authors: | Reichhart, Philipp ; Pescher, Christian ; Spann, Martin |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1618-7598, ZDB-ID 13099887. - Vol. 23.2013, 3, p. 217-225
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