A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Philipp Reichhart; Christian Pescher; Martin Spann
| Year of publication: |
2013
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|---|---|
| Authors: | Reichhart, Philipp ; Pescher, Christian ; Spann, Martin |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 23.2013, 3, p. 217-225
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| Subject: | E-mail marketing | Mobile marketing | Text message | Coupons | Digital products | Price elasticity | E-Mail | E-mail | Kundenbindungsprogramm | Loyalty program | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management | Preiselastizität | Online-Marketing | Internet marketing | Digitale Güter | Digital goods | Mobile Marketing | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195502