A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
J. Joseph Cronin, Jr
| Year of publication: |
1985
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| Authors: | Cronin, J. J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 13.1985, 1, p. 242-258
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| Subject: | Marketing | Entscheidung | Decision |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001020259