A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Lefa Teng
| Year of publication: |
2009
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|---|---|
| Authors: | Teng, Lefa |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 1, p. 14-21
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| Subject: | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003915796