A comparison of within-household price sensitivity across online and offline channels
Junhong Chu; Pradeep Chintagunta; Javier Cebollada
| Year of publication: |
2008
|
|---|---|
| Authors: | Chu, Junhong ; Chintagunta, Pradeep K. ; Cebollada, Javier |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 2, p. 283-299
|
| Subject: | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003709021