A compelling argument for the gravity p-median model

The p-median model is used to locate P facilities to serve a geographically distributed population. Conventionally, it is assumed that the population always travels to the nearest facility. Drezner and Drezner (2006, 2007) re-estate three arguments on why this assumption might be incorrect, and they introduce the gravity p-median model to relax the assumption. We favour the gravity p-median model, but we note that in an applied setting, the three arguments are incomplete. In this communication, we point at the existence of a fourth compelling argument for the gravity p-median model.