A composite heterogeneous model of brand choice and purchase timing behavior
Fred S. Zufryden
| Year of publication: |
1977
|
|---|---|
| Authors: | Zufryden, Fred S. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 24.1977, 2, p. 121-136
|
| Subject: | Marktforschung | Markenartikel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003033743