A comprehensive approach to the study of advertising execution and its effects
Lars Bergkvist and Tobias Langner
| Year of publication: |
2023
|
|---|---|
| Authors: | Bergkvist, Lars ; Langner, Tobias |
| Subject: | effect size | Expert interviews | field experiments | realistic stimulus exposure | replication | stimulus sampling | Werbewirkung | Advertising effects | Befragung | Interview | Feldforschung | Field research | Stichprobenerhebung | Sampling | Werbung | Advertising | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2140524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233951