A comprehensive framework for marketing planning
by David Ch'ng
| Year of publication: |
1990
|
|---|---|
| Authors: | Ch'ng, David |
| Publisher: |
Hawthorne, Victoria |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Extent: | 32 S graph. Darst |
|---|---|
| Series: | Faculty of Business staff papers. - Hawthorn, Vic., ZDB-ID 2676605-X. - Vol. 67 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-85590-657-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000129976