A comprehensive framework of brand name classification
Sunny Arora; Arti D. Kalro; Dinesh Sharma
| Year of publication: |
2015
|
|---|---|
| Authors: | Arora, Sunny ; Kalro, Arti D. ; Sharma, Dinesh |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 2, p. 79-116
|
| Subject: | brand name classification | invented brand names | sound symbolism | content analysis | linguistics | non-word names | Markenartikel | Brand | Markenführung | Brand management | Linguistik | Linguistics | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenname | Brand name |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288593