A Computational Approach of Consumer Decision Making Process Emotional Intelligence and Their Effects on e-Marketing

In a constantly evolving society and in an ever-changing world a changing international environment where there is plenty of information and products, the sale and consumption of goods is an integral part of it daily routine of the majority of the world's inhabitants. People get it decisions and make choices on what products they will consume depending on them needs they want to satisfy. It is therefore important to look at it motivations and feelings of consumers that lead to reception specific decisions concerning the choice of products or products services they consume on a daily basis. Also, maximize it customer utility, ongoing customer relationships, creation and development of "smart" technology etc. require emotional intelligence. The purpose of this review is to describe the motivations, emotional and non-emotional, that lead consumers to the product market and to highlight the utility of psychometrics and innovative techniques in measuring consumer behavior. Wanting to find the causes that lead to making these decisions from the consumer side, we have dealt with the concept of Emotional Intelligence and its impact on the consumer choice of buying using also several psychometric scales that examine emotional state. In conclusion, Consumer Decision Making Process can be promoted and evaluated by psychometric assessment tools and also via innovative data analyses such as machine learning methods and the findings of the present project maybe can be expanded for further research