A concave quadratic programming marketing strategy model with product life cycles
Paul Y. Kim and Chin W. Yang; Cindy Hsiao-ping Peng; Ken Hung
| Year of publication: |
2008
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|---|---|
| Authors: | Kim, Paul Y. ; Yang, Chin-wei ; Peng, Cindy Hsiao-ping ; Hung, Ken |
| Published in: |
Advances in quantitative analysis of finance and accounting : a research annual. - River Edge, NJ [u.a.] : World Scientific, ISSN 1061-8910, ZDB-ID 1089104-3. - Vol. 6.2008, p. 15-26
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| Subject: | Marketingmanagement | Marketing management | Produktlebenszyklus | Product life cycle | Mathematische Optimierung | Mathematical programming | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003733825