A concept in search of a stronger foundation : three ideal types of place brand architectures
Vidar Stevens
| Year of publication: |
2019
|
|---|---|
| Authors: | Stevens, Vidar |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 19.2019, 3/4, p. 279-292
|
| Subject: | Place branding | brand architectures | governance | co-production | Markenführung | Brand management | Standortmarketing | Place marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934719X15774562877737 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012299815