A Conceptual Framework for Analyzing Deception and Debriefing Effects in Marketing Research
| Year of publication: |
2001
|
|---|---|
| Authors: | Toy, Dan ; Wright, Lauren ; Olson, Jerry |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 18.2001, 7, p. 691-720
|