A conceptual framework for the adoption of big data analytics by e-commerce startups : a case-based approach
Abhishek Behl, Pankaj Dutta, Stefan Lessmann, Yogesh K. Dwivedi, Samarjit Kar
| Year of publication: |
2019
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|---|---|
| Authors: | Behl, Abhishek ; Dutta, Pankaj ; Lessmann, Stefan ; Dwivedi, Yogesh K. ; Kar, Samarjit |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 17.2019, 2/4, p. 285-318
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| Subject: | Analytical network process | Big data analytics | E-commerce | Fuzzy MICMAC | Interpretive structural modelling | Start-ups | Electronic Commerce | Big Data | Big data | Unternehmensgründung | Business start-up | Data Mining | Data mining | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-019-00452-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012139415