A Conceptual Study on Customers Adoption of iMobile App Technology in ICICI Bank

Technology revolution is enhanced in everywhere of the world. It is more power based and essential aspects in each and every sector of an industry. Technologies are more adoptable and favorable to the customers. Technologies in the banking sectors are developed at the peak. Over the years, banks are not developed in the level of technology therefore customers waiting time has increased for a long time for their requirements. There were in large queuing for their fund transfer payment of bill and deposited for amount and cheque. After the modernization the payment system turned completely. Implementation of recent technology in the banking, electronic devices are making the job of cash payment as well as non-cash payments easy and efficient. Phenomenal advancement in computer and telecommunication technologies and their fusion has changed the whole mechanism of fund transfer and settlement process into fast and automated with updated systems. Today, the arrivals of multichannel smart phones and Tablets made the revolution in banking. Banks have adopted wireless and mobile technology into their day to day life offering the customers the right to pay bills, planning payments whenever needed, receiving updates for the various marketing efforts of the bank to allow more personal and close relationships. This paper examines consumer adoption model of a new electronic payment service and the factors influencing the adoption of mobile banking in India. ICICI Bank recently initiated iMobile applications which give large number o f technology services to the customer’s advantages. ICICI Bank's mobile banking application can be downloaded on the mobile phone. With iMobile it’s easy to check the account balance, transfer funds, pay utility bills, and recharge the mobile phone, DTH connection, broadband, book movie tickets and many more. The iMobile app for Windows platform is compatible with Windows 8 and above