A conceptual View of questioning in marketing communications
James M. Munch and John L. Swasy
| Year of publication: |
1982
|
|---|---|
| Authors: | Munch, James M. ; Swasy, John L. |
| Publisher: |
[Univ. Park, Pa.] : College of Business Administration, Pa. State Univ. |
| Extent: | 3 ungez. Bl. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr 129 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004649266