A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Erik Mooi; Marko Sarstedt
| Year of publication: |
2011
|
|---|---|
| Authors: | Mooi, Erik A. ; Sarstedt, Marko |
| Publisher: |
Berlin : Springer |
| Subject: | Marktforschung | Market research | Statistische Methode | Statistical method | Statistik | SPSS | IBM SPSS Statistics 19 | Deskriptive Statistik | Regressionsanalyse | Multivariate Analyse |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XX, 307 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Erscheint: 29. Juli 2010 |
| ISBN: | 978-3-642-12540-9 ; 978-3-642-12541-6 |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008856520