A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
| Year of publication: |
2003
|
|---|---|
| Authors: | Vorhies, Douglas W. ; Morgan, Neil A. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 1, p. 100-115
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