A configurational perspective on BoP innovation capability
Sergej von Janda, Sabine Kuester and Monika C. Schumacher
| Year of publication: |
2021
|
|---|---|
| Authors: | Janda, Sergej von ; Kuester, Sabine ; Schumacher, Monika C. |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 25.2021, 5, p. 2150060-1-2150030-37
|
| Subject: | Bottom of the pyramid (BoP) | international marketing | innovation | capability perspective | fsQCA | Innovation | Entwicklungsländer | Developing countries | Capability-Ansatz | Capability approach | Armutsbekämpfung | Poverty reduction | Internationales Marketing | International marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919621500602 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012612598