A conjoint approach investigating factors in initial team preference formation
K. Damon Aiken and Eric C. Koch
| Year of publication: |
2009
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|---|---|
| Authors: | Aiken, K. Damon ; Koch, Eric C. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 2, p. 81-91
|
| Subject: | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003857576