A conjoint model of quantity discounts
Raghuram Iyengar; Kamel Jedidi
| Year of publication: |
2012
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|---|---|
| Authors: | Iyengar, Radha ; Jedidi, Kamel |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 2, p. 334-350
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| Subject: | quantity discounts | willingness to pay | choice models | mixed logit | conjoint analysis | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Rabatt | Rebate | Theorie | Theory | Preismanagement | Pricing strategy | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548692