A construal level account of when consumers prefer to spend loyalty points over money
Charan K. Bagga, Alina Nastasoiu, Neil T. Bendle, Mark Vandenbosch
| Year of publication: |
2024
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|---|---|
| Authors: | Bagga, Charan K. ; Nastasoiu, Alina ; Bendle, Neil T. ; Vandenbosch, Mark B. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 9, p. 2082-2094
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| Subject: | construal level theory | currencies | loyalty points | money | rewards | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075156