A consumer-based brand performance model for assessing brand success
Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra
| Year of publication: |
2019
|
|---|---|
| Authors: | Molinillo, Sebastian ; Ekinci, Yuksel ; Japutra, Arnold |
| Subject: | brand equity | brand loyalty | brand performance model | brand satisfaction | brand trust | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318762990 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171946