A consumer-based methodology for the identification of new product ideas
Allan D. Shocker and V. Srinivasan
| Year of publication: |
1974
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|---|---|
| Authors: | Shocker, Allan D. ; Srinivasan, V. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 20.1974, 6, p. 921-937
|
| Subject: | Produktgestaltung | Verbraucher |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002814466