A consumer-based taxonomy of digital customer engagement practices
Anniek W. Eigenraam & Jiska Eelen & Arjen van Lin & Peeter W.J. Verlegh
| Year of publication: |
November 2018
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| Authors: | Eigenraam, Anniek W. ; Eelen, Jiska ; Lin, Arjen van ; Verlegh, Peeter |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 44.2018, p. 102-121
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| Subject: | Digital customer engagement | Customer engagement practices | Taxonomy | Social media | Digital marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949559