A consumer model for channel switching behavior
| Year of publication: |
2002
|
|---|---|
| Authors: | Reardon, James ; Mccorkle, Denny E. |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 30.2002, 4, p. 179-185
|